1. Roles
  2. RevOps

Sync your fragmented tech stack with Zapier

Not all the tools in your tech stack play well together. Zapier does what native integrations can't so you can customize, align, and streamline your GTM operations.

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employees working together with a workflow graphic that shows Marketing, Sales, and Support apps integrated together via a zap

Connect your tech stack and build your custom GTM machine

Leverage Zapier to get every component of your go-to-market engine—from your CRM to your marketing automation platform to your customer support tool—working together seamlessly.

Less data entry, more sales productivity

Zapier helps you create custom workflows across your apps so your team can spend less time inputting customer data and more time acting on it.

a workflow that alerts a sales team when a lead submits a form

Send leads to the right rep

When a new Salesforce opportunity is created, notify the right rep in Slack

Create tickets in an instant

Create new Intercom conversations as Zendesk tickets

Simplify customer payments

When a new quote is generated in Xero, automatically create a payment link in Stripe

Make customer handoffs a breeze

Say goodbye to messy, manual handoffs. Use Zapier to keep every lead, every deal, and every ticket moving forward.

A workflow that crafts an email with AI and notifies an account manager when a deal stage is updated in HubSpot

Seamlessly hand off accounts between teams

Dynamically send handoff emails via Gmail when prospects are marked as qualified in HubSpot

Address onboarding issues as soon as they arise

Add new Intercom conversations as Productboard notes to optimize the onboarding experience

Keep your launch team up to date

When a launch date changes in Asana, update editorial calendar in Airtable

Act on customer activity across any app in real-time

Pull in context from every sales call, email, and support ticket to make sure customer information doesn't slip through the cracks. Plus, use AI to enhance your data and fill in any gaps.

A workflow that analyzes an deal in HubSpot with AI and then messages the deal owner in slack

Summarize Gong calls using OpenAI

Use AI to generate a call summary of Gong recordings, analyze sentiments or other details, then send to Slack

Resolve support tickets faster with more customer context

Use AI to summarize new support tickets, then combine with additional customer info from Salesforce

Stay on top of social trends

Once a week, use OpenAI to identify trends in customer feedback and post to Slack channel

Break down data silos

Automatically keep your data clean and up-to-date across platforms. That way, you can build audience segments and personalize campaigns instead of emailing prospects based on outdated information.

A workflow that spots for missing data in HubSpot

Consolidate customer data across tools

When a new HubSpot form is submitted, create a new conversation in Help Scout

Update contacts for follow up

Create or update contacts in HubSpot when a new subscriber is added to a specific audience in Mailchimp

Fine-tune your ads audience

When a new order is created in Shopify, send purchase event to Facebook conversions

Flexible features to power your growth

Pair 7,000+ integrations with "By Zapier" apps to overcome tech-stack limitations and build the custom automated workflows you need

Pair 6,000+ integrations with "By Zapier" apps to overcome tech stack limitations and build the custom automated workflows you need


Create Zaps that perform different actions based on if-then logic.

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Use filters so Zaps only run when certain conditions are met.

Formatter (with AI)

Transform dates, currency, text, and more into your preferred format.


Receive data from any service or send requests to URLs—all without writing code or running servers.


Schedule your Zaps to run whenever it's right for you.

Code steps (with AI)

Describe how you’d like to customize your trigger or action and AI will write the Javascript or Python code for you.

Explore all apps from Zapier

See what automation can do for your business